The Art and Craft of Case Writing
Naumes, William, Margaret J. Naumes (1999)

Contenido

1. What is a case, and Why Write One?

Definition of a Case
How Students Learn
Case Types
A Real Situation
Facts, Not Opinion
Research as Anthropology
Reasons for Writing a Case
Gap Analysis
Serendipity
Summary and Conclusions

2. Objectives: Key to the Case

What skills or Theories Do You Want to Develop?
Marzano: The Thinking Process
Boom´s Taxonomies. 24
Case Characteristics and Educational Objectives
Educational Objectives
Case Description
Data Dimensions, Analytical Methods, and Value Dimensions
Descriptive Cases and Other Story Problems
Evaluative Cases
Decision-Focus Cases
Research Cases
Practice Session
Summary and Conclusions

3. Finding a Case Site and Gathering Data

Identifying Potential Case sites
Students as Resources
Family and Friends as Resources
Alumni as Resources
Published Sources
Consulting Contacts
The Field Research Process
Making Contact
Gaining Access
Releases and Promises
Case Disguises
Gathering Data
Preliminary Preparation
The Interviewing Process
Triangulating
Authorization for Release
Library Cases
Summary and Conclusions

4. Research Cases

Background
Advantages and Disadvantages of Case Research
Methodology
Uses
Hypothesis Development
Hypothesis Testing
Preparation
Presentation Style
An Example
Case Research to Case Teaching: The Unbroken Circle
Summary and Conclusions

5. The Instructor´s Manual (Part 1)

The Importance of the Instructor´s Manual
Who Should Write the Case Note?
A Quick Outline of a Typical Instructor´s Manual
Objectives of the Case
Case Summary
Basic Pedagogy
Key Issues of the Case: "Student Take-Aways"
Theoretical Links
Questions for Student Preparation and Discussion
Methodology
Practice Session
Summary and conclusions

6. Organizing the Case

Length and Straightforwardness
Selection of Facts
Appropriate Length
"Red Herrings" and Extra Information
Missing Information
The "Hook"
To Direct the Student or Not?
Case Organization
Appropriate Style
Tone and Tense
Objectivity
Past Tense
Practice Session
Summary and Conclusions

7. Testing and Refining the Teaching Case

Developing a Preliminary Teaching Plan
Testing Your Case in Class
What to Tell the Class
The Mechanics of Class Testing
What You Learned From Class Testing
Double Check for Data
Getting a Second Opinion (and a Third.)
Other Readers, Other Case Writers
Other Teachers
Workshops and Other Collaborative Formats
Practice Session
Summary and Conclusions

8. The Instructor´s Manual (Part 2)

Refining the Discussion Questions
Answers: Sample or Suggested Responses
Refining the Teaching Objectives and Key Issues
What You´ve Learned From Class Testing
The "A Student/C Student Split"
Timing
Board Layout
Other Techniques
Double-Checking for the Case´s Completeness
The Role of Opinion
Exhibits for Instructors´ Use
Transparency Masters
Data Workouts
Bibliography, Recommended Readings , and Other Resources
The Epilogue
Practice Session
Summary and Conclusions

9. Industry Notes, Case Series, and Other Supplements

When an Industry Note Makes Sense
Technical and Other Notes
Cultural and National Notes
Sources of Information for Notes
When It Makes Sense to Divide a Case (Create a Series)
Time Series Cases
Multiple-Aprproach Case Series
Practice Session
Summary and Conclusions

10. Video and Multimedia Case Studies

Video Supplements, Including the Executive Interview
Video Cases
Benefits of Video Cases
Problems of Video Cases
Multimedia Cases
Benefits of Multimedia Cases
Problems of Multimedia Cases
Development of Internet Cases
Case Documents
Summary and Conclusions