Writing cases
Louise A. Mauffette-Leenders, James A. Erskine, Michiel R. Leenders (1998)

Contenido

CHAPTER 1: Introduction

What Is the Case Method ?
What Is a Case
Why Use Cases?
Why Write Cases?
Learning to Write Cases
Terminology
Organization and Presentation of the Material

CHAPTER 2: Concepts, Tools and Process

Key Challenges in Effective Case Writing
Objectives
Communication
The Case Difficulty Cube
The Analytical Dimension
The Conceptual Dimension
The Presentation Dimension
The Combination of the Three Dimensions
The Case Plan
The Three Phase Case Writing Process
Phase 1
Phase 2
Phase 3

CHAPTER 3: Origin, Lead, Initial Contact

Case origin
The need to write a case
The kind of case write
The case origin grid
Case Leads
Types of case leads
Finding an Appropriate lead
Initial contact
Arranging the initial appointment
Preparing for the first interview
The case shopping list
The First interview

CHAPTER 4: Case Focus Choices and Disguise

Case Focus Choice
1.-The choice of issue
2.-The choice of timing
Action triggers
3.-The choice of decision maker or focal person
Disguise
Disguise of information
Disguise Approach

CHAPTER 5: Plan and Provisional Release

The Case Plan
1.-The Opening paragraph
2.-The brief statement of teaching objectives
3.-The proposed organization or outline of the case by subtitles
4.-The data requirements list
5.-The time plan
Provisional Release

CHAPTER 6: Data Collection

The personal interview
Preparation
Interviewing rules
Note taking
Recording and videotaping
Collecting other materials
Subsequent Data Gathering
Data Collection pitfalls and difficulties
Questionable reliability and validity of data
Unpredictable factors
Uncooperative interviewee
Inappropriate roles for the case writer
Data security and confidentiality
Data organization

CHAPTER 7: Case Writing and Preliminary Teaching Note

Writing a rough draft
Rough Drafting conventions
Preparing preliminary teaching note
Case Title
Opening Paragraph
Teaching Objectives
Immediate issue(s)
Basic issue(s)
Suggested student assignment
Case analysis
Revising the Rough Draft
Editing the case
The nine C's case editing checklist

CHAPTER 8: Release

Release purposes
1.- Release assures Academic Honesty
2.- Release Authenticates the dat
3.- Release Grants Permission to use the case
4.- Release Maintains Positive Relations
Tasks for obtaining release
Release request
Follow-up
Correcting and Filing
Registration
Kinds of release
Traditional Release
Restricted Release
Multiple Release
Delayed release
Re-release
Release Not Required

CHAPTER 9: Teaching Note and Class Test

The teaching note
Suggested additional reading / data gathering
Possible Teaching aids
Discussion Questions for use in class
Additional points to raise
Teaching suggestions
The case teaching plan
Class test
The need for class Testing
Kinds of class test
What needs testing
Interpreting class test results
Case Revisions and re-release
Teachers Who are not authors that wish to make changes to cases

CHAPTER 10: Other Considerations

Case length
Case life and updating old cases
Case life and turnover rate
Revision and updating
Case writing and consulting
Academic credit for case writing
1.-Is case writing worthy of academic credit?
2.-Is a case a Publication?
3.-Is a case writing research or teaching materials development activity?
Using others to write cases
Selection
Training
Supervision
Students as case writers
Case costs and financing
Others forms of cases
International cases
Series Cases
Research cases
In-house cases
Multimedia Cases
Conclusion

Appendixes

Appendix
Appendix 1: Description of the case writing process
Appendix 2: Sample Case
Appendix 3: Sample Preliminary Teaching note
Appendix 4: Major Case Distribution centers of the world