CO

Co95007 . Public Relations: Theory and Practice
Academic department: Communication and Journalism
Units: 308
Requirement: no
Semester and career: 6
Equivalence: no equivalence

General aim of the course: To know and apply basic theory, resources and some important Public Relations programms in order to acquiere an integral vision of the field. Also to realize about the important rol that Public Realtions have in organizations, as well as their honest and professional management

Bibliography: Gruning, J. y Hunt, T. (2003). Dirección de Relaciones Públicas. Barcelona: Gestión 2000.
Wilcox, D., Autt, P., Agee, W. y Cameron, G. (2001). Relaciones Públicas: Estrategias y Tácticas. Madrid: Pearson.
Mercado, S. ((2002). Relaciones Públicas Aplicadas. México: Thompson Learning.

Instructor's profile: Master Degree or PHD in Communication, Public Relations or some related fields
Language of Instruction: spanish

Academic department: LCC
Units: 3-0-8
Requirement: None
Equivalence: None
Semester and career: 7,8,9. LCC, LMI, LEM

General aim of the course: When this course is finished, the students wil be related with the elements, techniques and tools of the production of television advertising. The students will recognise the diferents kind of commercials for tv and working in groups, willapply the principles of audiovisual language, script writing, production and editing in the making of televisión advertising.

Bibliography: Zettl, Herbert.Television Production Handbook. Wadsworth Publishing Company. USA.1997.

Instructor's profile: Licenciado en Comunicación o Mercadotecnia con experiencia en el campo laboral.
Language of Instruction: español

General Objective To know the main theorical and methodological problems that appear when relation organic a diversity of culture theories, with the aim of construct operative models that allows the students to analyze the cultural text (verbal and visual) that they circulate by different media and ambit (profane and sacred) and that impact the Cosmo vision, the identity and the rituality of receptors and consumers in the contemporaneous diversity in which we are immersed.

To introduce the participants to the knowledge about different methodologies of analysis proposed by the semiotics for the study of the languages that construct the cinematographic event, knowing the different currents that have been developed an analysis method to star off the semiotics. Besides, to present different application proposals showing the reaches and limitations that presents each model of the four main schools that have studied with special interest to movie like a social phenomenon and the cultural schemes that determinate its reception.

Main Objective. To construct a critical vision about ontology of the image in the contemporaneous society. To fortify a critical conscience about the use f the image like expression and information. To create a theoretician mark of reference to create visual speeches. To understand the image like the scene of complex, place of question and support of the symbolic construction of the world.

Since the critic analysis of the publicitary photography we must understand the elements and parameters that it is make up by. Once this is realized, the students start creating their own jobs with the same criteria and quality they identify and inquire from other authors.

Production course that will result in the production by student teams of a number of television documentaries and/or profiles and/or corporate promotional videos. Stages of production: pre-production, production, post-production; research and production planning.

The course aims at three things: 1- to promote a state of the art knowledge of the so called "hermeneutical turn" in communication theory, 2- to lead that knowledge into an applied semiotics context capable of analyzing the rhetoric behind mass media texts and corporate communications, 3- to have each student apply the knowledge obtained throughout the course in a research paper dealing with the rhetoric of a specific text (corporate, mass media, publicity).

The students attending this subject will learn to improve the use of their voice (through breathing excercises, diction and the right way to spell words) according to the different types of voices existing for professional radio broadcasting and dubbing (television, cartoons and cinema). This is mostly a course full of practices in order to create in the student, the ability to control the link between his or her body with voice, and to acquire dubbing tecniques.

The student will recognize the journalism as one of the most complex and specialized activity on communication, and will know, thanks to the invaluable experiences and knowledges of the most important professionals, the journalism details.

Main Objective: That the student be able to recognize different techniques of animation trough the practice and use of computational programs and traditional techniques of animation, frame by frame.

To educate students in an integral vision of organizational communication and produce awareness of the importance that has the development of professional, responsible and honest media relations in order to promote a favorable image of any organization and support the accomplishment of business goals.

Co 95 064 Entrepreneurial creativity

Units:3-0-8 Requirement:Sixth semester of business degrees

General aim of the course:That the student achieve basic crativity tools wich allow them to generate lternative solutions to the entrepreneurial and social problems.

Instructor's profile:Instructor with Master on Business Administration, Master on Communication, Master on Human Development or similar area.

Academic department:Communication Sciences
Units:3 3 8
Requirement:Co-00-857 or Co-00-874.
Semester and career:Elective course for LCC, LDI, LEM, LSC, ISC, ISE, ISI.
Equivalence:None.

General aim of the course:The student will understand the fundamentals of digital compositing for film and video, including layers, keying, matting, tracking, particle effects, lighting effects, color correction, stabilization and rotoscoping. During theorical, practical and studio sessions, the student will develop skills in the use of professional-level compositing software. The student will integrate the learned knowledge and skills in a team-produced video project (short film, visual essay, documentary, music video, commercial, etc.) with high standards of creative, narrative and technical quality. This is a course that requires previous knowledge of digital photography, vector-based illustration and/or nonlinear video editing software. It is also desirable for the student to have previous knowledge about film language and scripting.
Campus:Monterrey

Bibliography:Brinkmann, R. (1999). The Art and Science of Digital Compositing. San Francisco: Morgan Kaufmann.
Instructor's profile:Teacher with master's degree in communication, graphic design, visual arts, marketing, advertising, computer science or related areas. The teacher should be proficient in the use of illustration, digital photography, nonlinear video and digital compositing software.
Language of Instruction:Spanish

Academic department:Communication and Technologies of the image
Units:3-0-8
Requirement:Semiotics (H 00821)
Semester and career: 6th and so on.
Equivalence:none
General aim of the course:The present course has as general aim, to introduce the participants in the analysis of the television communication from the knowledge of the theories and the proper methodologies of the discipline of semiotics

Campus:Seleccionar Campus
Bibliography:First Unit
BETTETINI, Gianfranco
1984 La convesazione audiovisiva. Milano Bompiani (Tr. Esp. La comunicación audiovisual. Madris: Cátedra, 1996).
CASETTI , Francesco
1988 El pacto comunicativo en la Neotelevisión. Documentos de Trabajo No. 5, Valencia: Centro de Semiótica y Teoría del Espectáculo.

JAKOBSON, Roman
1970 Linguistics in Relation to Other Sciences. En On Language. Cambridge: Harvard University Press, 1998.

Second Unit
CALABRESE, Omar
1987 L’era neobarroca. Bari: Laterza (Tr. Esp. La era neobarroca. Madrid: Cátedra, 1999).
GREIMAS, A. J
1983 Du sens II, París: Seuil. (Tr. Esp. Del sentido II, Madrid, Gredos, 1989).

Third Unit
ECO, Umberto
1979 Lector in Fabula. Milano: Bompiani. (Tr. Esp. Lector in Fabula. Barcelona: Lumen).
LACALLE, Rosario
2001 El espectador televisivo. Barcelona : Gedisa.

Four Unit
MARRONE, Gianfranco
1998 Estetica del telegiornale. Roma: Meletemi.
AA. VV.
1997 Telenovela: ficción popular y mutaciones culturales. Barcelona : Gedisa.

For consulting
GREIMAS, A. J., y COURTES, J.
1979 Sémiotique. Dictionnaire raisonné de la théorie du langage, Hachette (Semiótica. Diccionario razonado de la teoría del lenguaje, Madrid, Gredos, 1990).

1986 Sémiotique. Dictionnaire raisonné de la théorie du langage II, Hachette (Semiótica. Diccionario razonado de la teoría del lenguaje. Tomo II, Madrid, Gredos, 1991).

Instructor's profile:
Ph.D on Semiotics and especiality in mass media communication
Master on Communications Sciencies and laboral experience on Mass Media.

Academic department:Communication and Technologies of the image
Units:3-0-8
Requirement:none
Semester and career: 6th and so on.
Equivalence:none
General aim of the course:General aim of this course is to equip students with the fundamental concepts and history of film design. This, combined with the study of specific films illustrating these ideas, and the successful completion of production design projects will give students a practical and visual understanding of film design.

LOBRUTTO, VINCENT. The Filmmaker´s Guide to Production Design, Allworth Press, New York, 2002

BARSACQ, Léon. Caligari´s Cabinet and Other Grand Illusions. A History of Film Design. New York Graphic Society, Boston, 1976.

LOBRUTTO, VINCENT. By Design – Interviews with Film Production Designers, Praeger, Westport, Connecticut, London, 1992.

Instructor's profile:
George Reyes Cano is a full time professor at Campus Ciudad de México since the fall 2001 semester. Has taught the following courses:

- Audiovisual language (in English and Spanish) : Campus CCM
- Video Production (in English and Spanish) : Campus CCM
- Film Production : Campus CCM
- Screenwriting : Campus CCM
- Documentary Production: Campus Qro and CEM
- Tópico en Producción de Medios: Film production design 1895 to the present: Campus CEM

George is fully bilingual in English and Spanish. He received his BA in Visual and Environmental Studies from Harvard University in June, 1994 and his M.F.A. in Film and Television Production and Directing from New York University, Tisch School of the Arts in September, 2000. He has worked as director of the Teen Media Program at the Community Art Center in Cambridge, MA for 2 years and worked in development at Unconscious Productions in NYC, and as director of International Programs at New York Film Academy. George has directed, shot, edited, and produced numerous short films that have been recognized within the United States and Europe at film festivals, has been awarded several fellowships and grants, and most recently had a short film that was made in his film production class screen at prestigious film festivals such as Sundance.

He has successfully passed all courses for POL and has integrated this didactic technique into his classes. He has adapted four courses to the Learning Spance and Blackboard platforms and his Redesign for Audiovisual Language was approved at the System-wise level. He was recently classified at the level of assistant in teaching for the fall 2004 semester.

Academic department:Ciencias de la Comunicación
Units:3 0 8
Requirement: none
Semester and career:todas las carreras
Equivalence:none

This course is an introduction to the study of interpersonal communication with an emphasis in the analysis of the role of communication in the development of human relations, and of the processes and principles of interpersonal communication that people experience in their everyday life. The purpose of this course focuses on three main objectives: (1) to examine, broadly, the importance of communication in human relations; (2) to understand the factors that ignite the beginning of a relationship as well as those which deteriorate and destroy it, and (3) to analyze the concepts of interpersonal communication manifested in common actions and experiences.
Campus:Seleccionar Campus

Bibliography:Knapp, M. L. and Vangelisti, A. L. Interpersonal Communication and Human Relationships. 4th Ed. Boston: Allyn and Bacon, 2000.

Instructor's profile:Master/Doctorate degree in Communication
Language of Instruction:

Academic department:Communications
Units:3 0 8
Requirement: Course Co00845
Semester and career:5 LCC, 5 LEM
Equivalence:none
General aim of the course:Design and production of multimedia. Web sites development methodology.. New marketing: mass personalization, viral marketing.
Campus:Guadalajara
Bibliography:Text books: Locke, C., D. Searls, D. Weinberger, and R. The Cluetrain Manifesto. Godin, S., M. Gladwell. The idea Virus. Software: Macromedia Fireworks MX, Macromedia Dreamweaver MX, Blueworld Lasso Studio 6 for Dreamweaver, Blueworld LassoProfesional .
Instructor's profile:Professor´s with Master´s Degree in Communication or Marketing with experience in web design
Language of Instruction:spanish

Academic department: Communication
Units: 3 0 8
Requirement: none
Equivalence: none
Semester and career: LCC, ISC, ISE, LSCA, LDI, ARQ (6to. semester)

General aim of the course: Animation History: Timeline; workflow and production process of animated films; 3d Workflow, scriptwriting for short animated films, Introduction to 3D applied Photography, Animation Theory, Basic Lightwave knowledge: Modeler and Layout.

Bibliography: Lightwave 3d 7.5
Aula temática de Madrid
Ed. Anaya multimedia
ISBN: 8441515506

Instructor's profile: Instructor with experience in 3D animation
Language of Instruction: spanish

CO95098. Character oriented 3D digital animation

Academic department: Communications
Units: 3 0 8
Requirement: Co95047
Equivalence: none
Semester and career: 6o. Semester LCC, ISC, ISE, ARQ

General aim of the course: Introduction to Character Animation, Review of basic and advanced Modelling technics, modellimng of human anatomy: hand, head, face, torso, full body. Modelling of a sub patches cartoon character, modelling of cloths / accesories / props, texturing and UV Maping, Rig and human like animation, hand animation, bipeds Rigs, bipeds walk cycles, Plugins, non lineal animation, Advanced Lighting techniques, creative use of camera, montage principles.

Bibliography:
Vida Digital. Creación profesional de personajes 3D
Aula temática de Madrid
Ed. Anaya multimedia
ISBN: 8441514631

Instructor's profile: Instructor with experience in 3D animation
Language of Instruction: Spanish