Ni-95-037. Introduction to International Business

General objective of the Course
An introductory course to the various realms of international business: a brief history; trade; finance; marketing; culture; politics and economic integration; organisation and human resource management strategies. Special emphasis will be placed on international negotiations and cross-cultural communication.

The student will learn the concepts and techniques and will develop skills necessary to perform professionally in the field of International Business.

Specific Objectives

1. To learn and practice International Business through case analysis and discussion of global and multinational corporations. The student will understand the importance of trade.

2. To learn and analyse the administrative processes for International Business planning and operation.

3. To emphasise on both the operation as well as the negotiations, which are necessary for doing International Business successfully.

Content of the Course

I. Basic Concepts on International Business

    1. The Field of International Business
    2. Why companies engage in International Business
    3. Reasons for recent International Business growth
    4. Means of engaging in International Business
    5. Physical and societal influences on International Business
    6. Competitive environment for International Business
    7. The Multinational Enterprises and their operations
  1. The Environment of International Business
    1. Political
    2. Cultural
    3. Economic (trade)
    4. Financial
  1. Strategies for International Business Operations
    1. Strategic Planning
    2. Organising Strategy
    3. Production Strategy
    4. Marketing Strategy
    5. Human Resources Strategy
    6. Finance Strategy
    7. Readings
    8. Cases
  1. Doing International Business
    1. Negotiation Techniques and Strategies
    2. Corporate Strategy and National Competitiveness
    3. Doing Business in the European Community
    4. Doing Business in Japan
    5. Doing Business in North America
    6. Doing Business in Non Triad Nations
    7. Readings
    8. Cases

Methodology

The lecturer will assign previous readings to the students in order to prepare in advance the material seeing during each session. The class will focus on practical examples through case analysis at the end of each topic. At the end of the course, the student will be asked to prepare an International Operation Plan for an International Business Project to be executed over real basis on an actual setting.
Number of total hours: 48

Lecturer Profile

The lecturer will be a young professional involved or with some experience on international business and trade. The lecturer has to account with a Master in Business Administration, Economics, Marketing or Finance. The lecturer has to have experience on case study analysis.

Bibliography

  1. Beamich, Paul W., Killing J. Peter., Le Craw, Donald J. Y Morrison, Allen J. International Management. Edit. IRWIN. EUA. 1994
  2. Brake, Terence., Walker, Danielle y Walker, Thomas. Doing Business Internationally. Edit. IRWIN. EUA. 1995
  3. Colaiacovo, Juan Luis. Negociación y Contratación International. Edit. Macchi. Argentina. 1992.
  4. Czinkota, Michael R., Ronkainen, Ikka A. y Moffett, Michael H. International Business. Edit. Harcourt Brace and Co. EUA. 1994
  5. Daniels, John D. y Radebauch, Lee H. International Business. Edit. Addison-Wesley. EUA 1995
  6. Harris, Philip R. y Moran, Robert T. Managing Cultural Differences. Edit. Gulf Publishing Co. EUA. 1991
  7. Moran y Stripp. Successful International Business Negotiations. Edit. Gulf Publishing Co. EUA. 1991
  8. Robock, Stephan H. y Simmons, Keneth. International Business and Multinational Enterprises. Edit. IRWIN. EUA. 1989.
  9. Rugman, Alan M. y Hodgetts, Richard M. International Business. Edit. Mc. Graw Hill. EUA. 1995.
  10. Salacuse, Jeswald W. Making Global Deals. Edit. Times Books. EUA. 1991