Co COMMUNICATIONS
Co00001. INTRODUCTION TO THE COMMUNICATION SCIENCE
Prerequisite(s): None
Introduction to the Communication Sciences
Undergraduate Program
To create a link among the students that start the Communication Sciences undergraduate
program with the Dean in a way that an open communication is enhanced in both
parts. To
generate among the students a fellowship spirit and team work that makes their
adaptation to the
program easier. To provide a general vision of the progra the student to identify
areas of
particular interest and to reaffirm his/herm that allows students a fellowship
spirit and team work
that makes their adaptation to program choice.
LANGUAGE OF INSTRUCTION: SPANISH
Co00110. MASS COMMUNICATION (M)
Prerequisite(s): None
The student will become acquainted with the most important contemporary theories
of collective communication which
analyze the processes of production, circulation and consumption of messages.
The student will also become acquainted
with the basis for discourse of theories and research in the fields of international
communication and media production.
LANGUAGE OF INSTRUCTION: SPANISH
Co00124. COMMUNICATION, CULTURE, AND GLOBALIZATION
(M)
Prerequisite(s): None
The study, analysis, and discussion of present-day topics of communication
such as intercultural
communication and the effects of globalization on communication.
LANGUAGE OF INSTRUCTION: SPANISH
Co00126. IMPLICATIONS AND IMPACT OF NEW TECHNOLOGY
(M)
This course analyzes the significance of the information revolution, its impact
on political and economic
structures of countries, the legal framework in which it has developed, as well
as aspects related to control
and power in the production, distribution, and management of new communication
technologies.
Co00130. TELEMATIC SERVICES AND ADMINISTRATIVE SUPPORT
SYSTEMS
Prerequisite(s): None
"To introduce the student to the telematic services and the administrative
support systems. To provide
the fundamentals and basic concepts of the telematic services and to exemplify
the SSD, SSDG, SIE
and SE"
LANGUAGE OF INSTRUCTION: SPANISH
Co00148.USES AND APPLICATION OF NEW TECHNOLOGIES (M)
Prerequisite(s): None
Analyze the development and present state of new communication technologies
by identifying their
characteristics, uses, and applications. Discuss theories of adoption of innovations
and the
economic-industrial structures which sustain the development of these new technologies.
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): None
The course will be centered on the introduction to and laboratory application of computers in multimedia. The student will study and work with different technological applications for the design, production, and evaluation of messages.
LANGUAGE OF INSTRUCTION: SPANISH
The importance of oral communication. Language and communication. Role and responsibility of communicating. Skills of efficient communication. Forms and structures of oral communication. Interpersonal oral communication. Oral communication in groups. Oral communication in public. Oral communication through mass media. Leadership and communication.
CAMPUS: ALL CAMPUSES
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00812. COMMUNICATION THEORIES I
"The student will analyze the epistemological bases that compose the positivism
and functionalist theoretical proposals
from which the approximation to the object and the field of study of communications
theory shape up. Also, the student
will analyze the way in which each one contributes to the field."
Co00820 . RESEARCH METHODOLOGY
"To know and apply the search and information analysis techniques and methods in bibliographical, periodicals and electronic sources for the documented research paper. To know and apply the different reference and citation systems. To differentiate the characteristics and essenctial elements in a research draft. Textbook: Hernández Sampieri, Roberto and others. (1994)Metodología de la Investigación. México: McGraw Hill."
Knowledge, research and analysis of techniques and methods such as bibliographical, hemerographical, and electronic sources for carrying out documental research. Different systems for bibliographical references. Analyzes the characteristics and essential elements of a research pre-project. Textbook: Roberto Hernández Sampieri and others, Metodología de la Investigación, Editorial McGraw-Hill, México, 1994.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00823. COMMUNICATION THEORIES II
"The student will analyze the epistemological bases that compose the critical-theoretical
proposals from which the
approximation to the object and the field of study of communications theory
shape up. Also, the student will analyze the
way in which each one contributes to the field."
Co00831. GRAPHICAL COMMUNICATION
Studies the main concepts and theories in the field of graphic communication. Analyzes, experiments, and evaluates the graphic design of messages and their production process. Developing skills and concepts of creativity, image psychology and color in graphic design. Use of the basic tools for designing and producing graphic messages. Textbooks: Jacques Berger, Modos de ver, Editorial Gustavo Gili, Barcelona, 1984. Arthur T. Turnbull, and Russel N. Baird, Comunicación Gráfica, Editorial Trillas, México, 1986.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00832. INTERCULTURAL COMMUNICATION
Studies the origins and nature of a culture. Analyzes and evaluates the intercultural differences of terminology according to the following variables: values, verbal and non-verbal communication, concepts about authority, time, conflict management, negotiation, mediation, collaboration, arbitration and litigation. Identifies the main cultural, ideological and communication elements involved in intercultural negotiation process. Textbook: Larry A. Samovar and Richard E. Porter, Intercultural Communication: a Reader. Wadsworth Inc., New York, 1994.
CAMPUS: VER, CHIS, CHIH, CCM, C.JUA, OBRE, CEM, GDA, IRAP, LAG, LEO, MAZ, MTY, QRO, SALT, SLP, SIN, SON, TAMP, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Studies the historical development, elements, techniques and tools of photography. Applies the basic principles of graphic communication to photography production. Understanding the process of visual image production starting from the analysis of basic elements of photography: camera, film, lighting, and exposure. Applies the basic techniques of black/white and color photographs in the production of visual messages. Techniques for producing journalistic, advertising, commercial, industrial, and artistic photography. Textbook: Michael Langford, La fotografía paso a paso: un curso completo, Hermann Blume Ediciones, Madrid, 1991.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00834. QUALITATIVE RESEARCH METHODS
Prerequisite(s): None
"To introduce the student to the importance of scientific knowledge in
the social sciences by means of learning the
theoretical-methodological qualitative tools and by elaborating a research project
of common interest that includes all the
guidelines and standards of a formal academic paper. Textbooks: Galindo, Jesús.
(1998) Técnicas de investigación en
sociedad, cultura y comunicación. México: Addison Wesley Longman;
Consejo Nacional para la Cultura y las Artes.
Gibaldi, Joseph. (1995) MLA handbook for writers of research papers. 4th edition.
New York: MLA. Orozco, Guillermo.
(1997) La investigación en comunicación desde la perspectiva cualitativa.
Guadalajara: Universidad Nacional de la Plata;
Instituto Mexicano para el Desarrollo Comunitario. Torres, Francisco, Javier
y José Iván González. (1998) Guía básica
para hacer trabajos de investigación. México: Instituo Tecnológico
y de Estudios Superiores de Monterrey. Wimmer,
Roger y Joseph Dominick.
LANGUAGE OF INSTRUCTION: SPANISH
Co00835 . PHOTOGRAPHY OF OBJECTS
Techniques of the photographic study of small urban objects for publicity effects. Books:
Co00836. COMMUNICATION THEORIES III
Prerequisite(s): None
"The student will know the main European, North American, and Latin American
theoretical-conceptual proposals that
have shaped up the field of cultural studies and that approach the study of
mass media and social phenomena such as
the communication processes."
LANGUAGE OF INSTRUCTION: SPANISH
Co00843. AUDIO-VISUAL LANGUAGE
Prerequisite(s): None
"The student will know the historical development, the formal elements,
the techniques and the production tools of screenplay
language to understand it as the structural basis of the audiovisual discourse
which is applicable to any medium."
LANGUAGE OF INSTRUCTION: SPANISH
To know the main concepts and theories in the graphic design field. To analyze, experience and evaluate the design process and the production of graphic messages. To apply the concepts of creativity, image and color psychology in printed media and packaging. To use the basic design and production tools in graphic messages.
LANGUAGE OF INSTRUCTION: SPANISH
Co00851. ORGANIZATIONAL COMMUNICATION
Analyzes human behavior in corporations for identifying the different communication processes that take place in that context. Management of the basic tools for planning, and designing communication systems in corporations. Analysis and evaluation of corporate process according to the following variables: leadership; decision-making; creation of work groups; participation; controversy; conflict; power; cohesion; discussion; negotiation; maturity; growth; creativity and problem solving. Textbooks: Ricardo Horns Quiroga, La Comunicación en la Empresa, Grupo Editorial Iberoamérica, México, 1990. Martínez de Velasco and Abraham Nosnik, Comunicación Organizacional Práctica, Editorial Trillas, México, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Studies the elements and structures of script writing for audiovisual media. Analysis writing and editing methodologies for drama and informative scripts for film, radio, television, and audio and video, in order to create messages through different media intended for a specific audience. Textbooks: Maximiliano Maza and Cristina Cervantes, Guión para Medios Audiovisuales: Cine, Radio y Televisión, Editorial Alhambra Mexicana, México, 1994. Eugene Vale, Técnicas del Guión para Cine y Televisión, Gedisa Editorial, México, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00855. METHODS OF FIELD RESEARCH
Introduces the student to field research tools and techniques, such as: surveys, interviews, discussion groups, participation observation, creation of hypothetical conflicts and questionnaire. Scientific conflicts. Establishing object-problem of research-knowledge. Definition and dialectics of object-problem of research-knowledge. Supporting research. Development of the research pre-project. Research context. Research sources. Hypothesis types and construction. Variable rector method. Applied research. Codification and processing of information. Conclusions and final report elaboration.
CAMPUS: CEM
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00856. COMMUNICATION TECHNOLOGIES AND SOCIETY
Prerequisite(s): None
"To identify the characteristics, uses and applications of communication
technology. To understand the
convergence phenomenon in mass media form the interrelation between the new
communication technology
and the computational technology. To use the different research approaches in
the communication field to
analyze and evaluate the functions, uses, effects and impact of communication
technology in the different
human context and communication levels. To research the trends in communication
technology."
LANGUAGE OF INSTRUCTION: SPANISH
Co00857. DIGITAL PRODUCTION AND DESIGN
Prerequisite(s): None
"To consider the digital technology as an Innovative tool to meet communication
needs. To know and use the main
tools for production and digital communication needs that imply the use of Internet,
multimedia and other interactive
media."
LANGUAGE OF INSTRUCTION: SPANISH
Co00861. POLITICAL COMMUNICATION
Analyzes the historical and conceptual conformation of political communication. Interrelates the concepts of politics communication, public opinion and democracy. Research and evaluation of modern political propaganda at national and international levels. Analyzes the development of public opinion based on opinion leadership and group influence. The student is expected to research the current trends in the study of political communication. Textbooks: Francisco Javier Esteinou Madrid, Economía Política y Medios de Comunicación, Editorial Trillas, México, 1990. Jean-Louis Labarriere, Teoría política y comunicación, Gedisa Editorial, Barcelona, 1992.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Radio production and diffusion of messages and programs. Design, production, and evaluation of different types of radio productions. Familiarization with analogical and digital production and principles of script writing in radio program designs. Textbooks: Lynne Gross and David E. Reese, Radio Production Worktext, Focal Press, Boston, 1990. Ferrán González I Monge, En el dial de mi pupitre, Ediciones Gustavo Gili, Barcelona, 1989.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00864. TELEVISION PRODUCTION
Elements, techniques and tools for production, performance, analysis and evaluation of television messages. Basic organization and function of a television broadcasting station. Main technological developments in television and digital video production. Developing basic principles of audiovisual language and script writing in television program production. Textbooks: Jorge E. González Treviño, Televisión y Comunicación: Un Enfoque Teórico-Práctico, Editorial Alhambra Mexicana, México, 1994. Verónica Tostado Span, Manual de Producción en Video: Un Enfoque Integral, Editorial Alhambra Mexicana, México, 1995.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00865. INTERACTIVE MEDIA PRODUCTION
Prerequisite(s): None
"To understand the fast convergence of communication technologies and
media that have generated the demand for
professionals with interdisciplinary knowledge and skills in design, development
and implementation of interactive
media. To know how to manage this field by means of understanding the design
and technical issues, as well as those
of the development process. To know and analyze the socio-political context
from which this new industry of
interactive media and communication technologies emerges."
LANGUAGE OF INSTRUCTION: SPANISH
Co00866. AUDIOVISUAL PRODUCTION
Prerequisite(s): None
"To apply the basic principles of audiovisual language and the story-board development in audio-visual productions. To know and apply the production stages with emphasis in the pre-production that each medium requires. To know and understand the technical aspects of the media such as radio, television and video."
LANGUAGE OF INSTRUCTION: SPANISH
Co00871. INTERNATIONAL COMMUNICATION
Analyzes and evaluates the role of the communicative media, government and international institutions for the development of strategies, programs and policies that determine international communication flow. Analyzes and evaluates the social, cultural and political impact of the international media and its message transmission. Evaluates the role of new communication technologies, communication strategies for development and international movements of economic integration in the establishment of a new form of international communication. Textbooks: Robert S. Fortner, International Communication: History, Conflict and Control of the Global Metropolis, Wadsworth Publishing Company, Belmont, California, 1993. Frederick Howard H., Global Communication and International Relations, Wadsworth Publishing Company, Belmont, California, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Studies the basic principles of audiovisual language and script writing to video production. Applies the television production techniques and tools for developing advertising, commercial, industrial and artistic videos. Textbooks: Jorge E. González Treviño, Televisión y Comunicación: Un Enfoque Teórico-Práctico, Editorial Alhambra Mexicana, México, 1994. Verónica Tostado Span, Manual de Producción en Video: Un Enfoque Integral, Editorial Alhambra Mexicana, México, 1995.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
Understanding the function of advertising activities in the communication field; knowledge and understanding of the activities carried out by an advertising agency. Relates graphic and audiovisual communication skills to advertising strategy design. Knowledge and development of main strategies and methods for the planning and designing of advertising strategies. Textbooks: Sandra E. Moriarty, Creative Advertising: Theory and Practice, Prentice Hall, Englewood Cliffs, New Jersey, 1991. Michael L. Rothschild, Marketing Communications: from Fundamentals to Strategies, D.C. Heath, Lexington, Massachusetts, 1987.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00877. ORGNANIZATIONAL LEARNING
"To analyze the technical training and human development challenges that
people, organizations and communities face in the
organizational learning process as well as the role that communication, information
technologies and instructional design play
in this process. To develop a learning project in a real organization."
Applying the basic principles of the cinematographic language
and script writing to the production of commercials and fiction
films in the 16-mm format. Using film production techniques and
tools for producing commercials and fiction films. Textbooks:
Edmond Levy, Making a Winning Short, Henry Holt and Company,
New York, 1994; Edward Pincus and Steven Ascher, The Filmmaker's
Handbook, A Plume Book, Penguin Books, New York, 1984.
Co00882.EDITORIAL DESIGN AND PRODUCTION
Studies the basic principles, techniques and computer tools of graphic and editorial design for producing messages for printed media. Planning, design and production of printed publications for different means and audiences. Textbooks: Roy Paul Nelson, Publication Design, Wn. C. Brown Publishers, New York, 1991. Kenneth J. Hierbert, Graphic Design Processes, Van Nostrand Reinhold, New York, 1992.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00885. MEDIA PRODUCTION WORKSHOP
"To apply the production processes of different media to solve communication
problems. To know and understand the
diagnostic techniques, analysis and evaluation of the client´s needs.
To know and apply management techniques in a
project."
Co00886. ORGANIZATIONAL CULTURE AND IDENTITY
"To study the way in which the inserted human being in an organization
is built as a subject in the frame of an organizational culture, supported in
metaphors, symbols, narrations and discourse as well as in the social, cultural
and organizational mechanisms that generate an identity. To develop an ethnographic
culture research in a real organization."
Understanding, analysis and evaluation of principles, tools, techniques and strategies involved in designing a corporate identity. Understanding, analyzing and evaluating the function of public relations in the creation, projection and implementation of a corporate image. Studying tools for the diagnosis and evaluation of public relations in corporations. Textbooks: Joan Costa, Identidad Corporativa, Editorial Trillas, México, 1993. Sam Black, Las Relaciones Públicas, Editorial Hispano-Europea, Barcelona, 1991.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co00892. MULTIMEDIA PRODUCTION
Understanding the nature of multimedia technology and its application to different
situations in communication. Basic principles of instructional design for planning,
designing, producing, and evaluating multimedia messages. Application of basic
principles, techniques, and computer tools for producing multimedia messages.
Textbooks: Dwight Swain and Joye Swain, Scripting for the New AV Technologies,
Focal Press, 2nd ed., Boston, 1992; Tay Vaughan, Todo el poder de multimedios,
McGraw Hill Interamericana de México, Mexico City, 1995.
Co00897.COMMUNICATION SYSTEMS MANAGEMENT
Students apply what they have learnt in the field of communication
by planning, designing, and implementing politics, strategies,
programs, and projects for achieving effective communication in
organizations, governmental institutions, and private companies;
they develop strategies leading to the implementation and management
of a culture of communication within the organization. Students
learn about and apply the strategic management and control tools
that work best for evaluating an organization's effort in communication.
They solve problems of communication in organization by researching,
analyzing, and diagnosing actual situations. Textbook: Thomas
E. Harris, Applied Organizational Communication: Perspectives,
Principles, and Pragmatics, Lawrence Erlbaum Associates, Hillsdale,
New Jersey, 1993.
Co00898. ORGANIZATIONAL COMMUNICATION CONSULTING
"To describe and examine the role of an organizational communication
consultant as well as the nature, style and instruments in the consulting process.
Diagnosis, prognosis and intervention in a communication problem
of a real organization."