Claustro Académico

Rajagopa

Estudios

  • M.A. Economics
    Ravishankar University, M.P. India
  • Ph.D. Marketing
    Ravishankar University, M.P. India

Actividad Profesional

  • Profesor en el ITESM
  • Coordinador y Director de Programas en el National Institute of Agricultural Marketing, (Government of India Organization) Jaipur, India
  • Profesor Asistente en el Institute of Rural Management, Anand, India
  • Director Asistente en el National Institute of Rural Development, India
  • Gerente en el Rural Bank, Bastar, (Subsidiary of State Bank of India)

 

Presencia en medios

  • Business Links through NGOs : An Indian Experiment in Rural Development, Development in Practice, 6 (2),1996 (UK)
  • Empowering Rural Women Groups for Strengthening Economic Linkages, Development in Practice, 9 (3), May 1999 (UK)
  • Conceptual Analysis of  Brand Architecture and Relationships within Product Category, Journal of Brand Management, Volume 11 (3), February, 2004 , 233-247 (UK)
  • Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Gaps, Journal of Business and Industrial Marketing, Vol. 20, No.6, June, 2005, 307-316  (UK)  Download Full Text PDF
  • Measuring Variability Factors in Consumer Values for Profit Optimization  in a Firm – A Framework for Analysis, Journal of Economics and Management,  Volume 1, No.1, January , 2005, pp 85-103 (Taiwan) Download Full Text PDF
  • Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment: Empirical analysis in reference to Mexico, Latin American Business Review, Volume 6, No. 3, 2005, pp 63-84 (Haworth Press, UK)  Download Full Text PDF
  • Institutional Reforms and Trade Competitiveness in Latin America, Journal of Applied Econometrics and International Development, Vol. 5, No. 1, April 2005, pp 45-64(Spain)  Download Full Text PDF  
  • Measuring Customer Value and Market Dynamics for New Products of  a Firm: An Analytical Construct for Gaining Competitive Advantage, Global Business and Economics Review, Vol. 8, No. 3-4, 2006, pp 187-205 (USA)  Download Full PDF
  • Where did Trade Liberalization Drive Latin American Economy: A Cross Sectional Analysis, Applied Econometrics and International Development, Vol. 6, No. 2,  2006, pp 89-108 (Spain) Download Full Text PDF
  • Consumer Perspectives and Brand Extension Effects in Mexico: An Empirical Analysis of Buying Decision Patterns, Latin American Business Review, Vol. 7, No. 1, 2006 pp 99-118 (Haworth Press, UK)
  • Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Markets, Economic Issues, Vol.11, No. 1, March 2006, pp 19-40 (Nottingham Business School, UK)  Download Full Text PDF
  • Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit, Management Decision, Vol.44, Issue 5, 2006, 703-718 (UK)
  • Brand Excellence: Measuring Impact of Advertising and Brand Personality on Buying Decisions, Measuring Business Excellence, Vol. 10, No. 3,  pp 55-65, 2006 (USA)
  • Brand Architecture: Brand Foundations and Frameworks, Brand Strategy, Volume 206, October, 2006 pp 47-49 (UK)
  • Trust and Cross-Cultural Dissimilarities in Corporate Environment, Team Performance Management-An International Journal, Vol. 12 , No. 7-8, 2006, pp 237-252 (USA)
  • Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms, International Journal of Business Environment, 1 (4), 476-487, 2007 (USA)
  • Leisure Shopping Behavior and Recreational Retailing: A Symbiotic Relationship of Marketplace Strategy and Consumer Response, Journal of Hospitality and Leisure Marketing, 15 (2), 2007, pp 5-31 (Haworth Press, USA)
  • Dynamics of Growth in Foreign Trade in Transitional Economies: Analysis of European, Latin American and Asian Countries,  Journal of East-West Business, Vol. 13, No. 4, 2007, pp 37-64 (USA)
  • Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Study, International Journal of Management Practice, Vol. 2, No. 4, 2007,  pp 306-323 (UK)
  • Sales Management  in Developing Countries: A Comparison of Managerial Control Perspectives, Journal of Asia Pacific Business, Vol. 8, No. 3, 2007, pp 37-61 (USA)
  • Buying Decisions towards Organic Products: Analysis of Customer Value and Brand Drivers, International Journal of Emerging Markets, Vol. 2 No. 3, 2007, pp 236-251 (USA)
  • Stimulating Retail Sales and Upholding Customer Value, Journal of Retail and Leisure Property, 6 (2), 2007, pp 117-135 (UK)
  •  Architecting Brands: Managerial Process and Control, Journal of Transnational Management, 12 (3), 2007, 25-37 (USA)
  • Trade Openness and Inflation in Latin American Countries, Estudios Economicos de Desarrollo Internacional, 7 (1),  2007, 75-102 (EAAED, Spain)
  • Optimizing Franchisee Sales and Business Performance, Journal of Retail and Leisure Property, 6 (4), 2007,  341-360  (UK)
  • Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in self Service Stores, Global Business and Economics Review, Vol. 10, Issue 1, 2008, pp 68-92(USA)
  • New Product Development and Seasonality Effect in Food Products Retailing, Journal of Food Products Marketing, 14 (4), 178-199, 2008
  • Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency, International Journal of Logistics Systems and Management, Vol.4, Issue 4, 399-416, 2008
  • Buyer-supplier  Relationship and Operational Dynamics, Journal of Operations Research Society (JORS), Palgrave Macmillan Publishers, 2008,  Advanced Online Publication-DOI: http://www.palgrave-journals.com/jors/journal/vaop/ncurrent/abs/2602560a.html 
  • Organizational Buying and Sales Administration in the Retail Sector, Journal of Retail and Leisure Property, 7 (1), 2008, pp 3-20 
  • Team Performance and Control Process in Sales Organizations, Team Performance Management- An International Journal, 14 (1), 70-85, 2008
  • Measuring Brand Performance through Metrics Application, Measuring Business Excellence, 12 (1), 29-38, 2008
  • Outsourcing Salespeople in Building Arousal towards Retail Buying, Journal of Database Marketing and Customer Strategy Management, 15 (2), 106-118, 2008 Advanced on line publication
  • Time Sharing at Leisure Facility Centers: Analysis of Sales Performance Indicators, Journal of Retail and Leisure Property, Vol. 7 (3), 248-262, 2008
  • Consumer Response and Cyclicality in New Product Management, Journal of Customer Behaviour, 7 (2), 165-180, 2008

 

 

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