Learn about the strategic marketing for tourism and experience analytically the distinct phases of the products commercialization process and services tourism, the distinct analysis of market, the tools of marketing and the same in action. In this course, you will know the importance of promotion and publicity for the tourism destinies, the importance to learn to elaborate campaigns of publicity and promotion to a destiny or attractive tourism, while you travel through Mexico.
- Postulation: April 13th
- Arrival: May 26th
- Start Date: May 28th
- End Date: June 27th
- Departure: June 30th
Fee: $80 USD
Tuition Fee: $1,870 USD*
TOTAL: $1,950 USD*
* Waived for students from partner institutions.
*Exchange students must be nominated by partner institutions.
Housing Fee: $500 USD
This is a transitory program in which you will be travelling around the Southern Region of México. You will visit Cancun, one of the most beautiful beaches in Mexico; Merida, home of one of the most impressive archeological zones; San Cristobal de las Casas, known for its nature and ecotourism; and Puebla, capital of Mexican gastronomy.
Campus shuttle or bus
Residence off-campus (Usually administered by the University or outsourced by the University).
Visits to museums, downtown Puebla, Cholula and Sonata zone.
Gym, fitness rooms, outdoor sports facilities, etc.
Computer rooms or labs
Commons, leisure areas, etc.
Classes or workshops.
Contact: Carolina Martinez Pulido