MT Marketing

Mt4002. e-Commerce introduction

(3 0 12) Requirement: None Similar subjects: Mt-96-212, Mt-99-212 or Mt-00-212

Objectives: To show a general view of the elements most important to conform the concept of commerce through Internet. To identify the infrastructure (technological and about businesses) required to carry out the electronic commerce. To know issues excellent the electronic commerce: electronic security, legislation, payments.
Topics: The Electronic Economy. Internet Architecture. Basic concepts of electronic commerce. Strategic product planning in Internet. Issues of the electronic commerce through Internet.

Bibliography:

  • Electronic Commerce (Second Edition)/Schneider, Perry/2001.
  • Executive's Guide to E-Business (From Tactics To Strategy)/Deise, Nowikow, King, Wright/ PriceWaterHouse Coopers, 2000.

Teaching Scholarship:

  • Master in Electronic Commerce
  • Master in Information Technologies Management
  • Master in Information Systems Management



Mt4003. e-business marketing

(3 0 12) Requirement: Ec 4001 and Or 4002 Equivalence: Mt-00-302

Objectives: To introduce to the student in the basic concepts of marketing research. To analyze the traditional principles of the marketing research. To develop a plan of marketing research by Internet.
Topics: Difference between "trading" and selling (Sense and Response). Predictive Methodologies (IBMM). Plan of marketing research in Internet.

Bibliography: Principles of Internet Marketing/Hanson/2000.

Teaching Scholarship:

  • Doctorate in Economics.
  • Doctorate in Administration:
  • Marketing.
  • International Businesses.
  • Enterprises.
  • Strategies and Operations.



Mt5002. Internet for marketing communications

(3 0 12) Requirement: Mt 4003 Equivalence: Mt-00-304

Objetives: Establishment of the means plan. Selection and purchase of space in average forms. Electronic means selection and purchase of time. Selection and buys of other means. The creative strategy, the creative electronic means execution. The evaluation of the effectiveness of the publicity in selected means and the complete campaign. The student will have to know all the tools the promotion of sales, his use, his economic analysis; as well as its integration to the rest of the communicational mixture.

Bibliography: Advertising and the World Wide Web/Schumann/1999.

Teaching Scholarship:

  • Doctorate in Administration:
  • Marketing.
  • International Businesses.
  • Enterprises.
  • Strategies and Operations.
  • Doctorate in Sciences:
  • Administrative Systems.
  • Computational Systems.
  • Information Systems.
  • Computing.
  • Data Bases.
  • Doctorate in Engineering:
  • Industrialist.
  • Systems.
  • Organizations.




Mt5003. New brands development

(3 0 12) Requirement: None Equivalence: Mt-00-305

Objetives: To analyze the nature of the development of new products. The strategies for the development of new products. Evaluation of the market potential. Development and evaluation of the concept. Strategies of marketing research for new products and markets prove in Internet.

Bibliography: Developing Products in Half the Tim: New Rules, New Tools /Smith/1997.

Teaching Scholarship:

  • Doctorate in Administration:
  • Marketing.
  • International Businesses.
  • Enterprises.
  • Strategies and Operations.
  • Doctorate in Sciences:
  • Administrative Systems.
  • Computational Systems.
  • Information Systems.
  • Computing.
  • Data Bases.
  • Doctorate in Engineering:
  • Industrialist.
  • Systems.
  • Organizations.

 

Fecha de la última actualización: 7 de octubre de 2004(M)